Bcalm Bookkeeping Rebrand
A Small Business Making a Big Impact
Shaking Up the Tax Industry
Basia, the owner of Bcalm Bookkeeping, envisioned an unconventional rebrand for her business. She sought after an identity that would reduce anxiety and stresses commonly associated with taxes.
The Brand
To evoke tranquillity, we used organic linework and nature-themed elements. The addition of recycled papers and textures ethically ties the brand to nature.
The Process
We took a considerable risk by stylizing the logo in a whimsical approach. The gestural linework and airy layout make customers feel at ease and softens the brand’s approachability.
The Logo
Referencing photos of the Alstroemeria Flower, we sketched line-based arrangements by hand. Not only did Basia have a personal connection to the Alstroemeria Flower, but it also symbolizes wealth, prosperity, and fortune — themes directly related to the tax industry.
The Colours
The nature-based colour palette follows a timeless aesthetic.
The Impact:
Elevated Customer Experience
We helped Bcalm Bookkeeping game-change the tax industry. By steering the brand away from a corporate aesthetic, prospective customers could contact Basia with ease and comfort.