Creative Bike Lettering
More Than a Pretty Typeface
To create a visually engaging book cover, we themed bicycle parts into illustrative type. Not only is the design aesthetically attractive, but visually it tells a story.
We uncovered a commonality between letterform and bike parts. These complementary shapes set the framework for the cover’s theme. The concept was not only used for the book cover but visuals that could lend themselves to a cyclist’s lifestyle.