A Designer Mixtape Collection
For the Love of Cassette Design
Rewinding to Classic Creative Roots
Cassettes and design have a lot in common. With the right balance of patience and time, the creative process can transform into a cultured experience. Locating a song on a cassette tape versus finding a hit tune on Spotify, or sketching a design versus jumping onto the computer, results in a greater appreciation for the end product.
The Initiative
Mixtapes are a massive part of millennial roots. They were the creative fuel before coffee. They also symbolize the end of a memorable era filled with MSN messenger, GameBoys, and walkmans.
We paid tribute to this nostalgic decade by drafting cassette-themed designs that millennials would be delighted to wear.
Print Media
We channelled ‘90s cassette culture and snail mail through a series of pop-art-inspired postcards. The response was marvellous. By extending the designs onto unique items, like apparel, postcards, and clocks, like-minded millennials jumped for joy at the throwback.
